Privacy Policy

South Mountain Firearms takes the privacy of your information seriously. When you provide us your name, e-mail, phone number, address, credit card number, or bank account number, or any other information that personally identifies you, you can be assured it will not be sold to or shared with anyone except as described in this policy. Please read this policy to understand our policies and practices regarding your information and how we treat it.

1. Application. This policy applies to information we collect on this website, in e-mail, text, and other electronic messages between you and the Websites, or through mobile and desktop applications you download from the Websites, which provide dedicated non-browser-based interaction between you and the Websites. This policy does not apply to information collected by us offline or through any other means, including on any other website operated by a third party, including through any application or content that may link to or be accessible from or on the Websites. If you do not agree with our policies and practices, your choice is to not use our Websites. By accessing or using these Websites, you agree to this policy.

2. Children. Our Websites are not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Websites. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the Websites or on or through any of its features/register on the Websites, make any purchases through the Websites or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us. Also please note that many of our products require you to be at least 18 or 21 years of age and if you enter into any online shopping transactions on these Websites, you agree that you are of legal age and have all necessary authority to enter into and bind yourself under any agreements made on the Websites.

3. Information We Collect About You. We collect several types of information from and about users of our Websites, including information:

a.   by which you may be personally identified, including (but not limited to) name, postal address, e-mail address or telephone number (“Personal Information”);
b.   that is about you but individually does not identify you; and/or
c.   about your internet connection, the equipment and software you use to access our Websites and usage details.

4. How We Collect the Information. We collect this information:

a. directly from you when you provide it to us; and/or
b. automatically as you navigate through the Websites. Information collected automatically may include usage details, IP addresses and information collected through cookies, web beacons (also known as pixel tags), and other tracking technologies.

5. Information You Provide to Us. The information we collect on or through our Websites may include, but is not limited to:

a.   information that you provide by filling in forms on our Websites. This includes information provided at the time of registering to use our Websites, posting material or requesting further services. We may also ask you for information such as when you enter a contest or promotion sponsored by us, or when you report a problem with our Websites;
b.   records and copies of your correspondence, including e-mail addresses, if you contact us;
c.   your responses to surveys that we might ask you to complete for research purposes;
d.   details of transactions you carry out through our Websites and of the fulfillment of your orders, including financial information before placing an order through our Websites; and/or
e.   your search queries on the Websites.

6. User Contributions. The Websites may contain interactive features that allow you to post, submit, publish, display or transmit to other users (hereinafter “post”) content or materials (collectively, “User Contributions”) on or through the Websites. Your User Contributions are posted on and transmitted to others at your own risk. We cannot control the actions of other users of the Websites should you post any User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons. For more information on how Boresight Solutions uses and discloses your User Contributions, please review our Terms of Use.

8. Usage Details, IP Addresses, Cookies and Other Technologies. As you navigate through and interact with our Websites, we may automatically collect certain information about your equipment, browsing actions and patterns, including details of your visits to our Websites, including traffic data, location data, logs and other communication data and the resources that you access and use on the Websites, and information about your computer and internet connection, including your IP address, operating system and browser type. This information helps us to improve our Websites and to deliver a better and more personalized service by enabling us to: estimate our audience size and usage patterns; store information about your preferences; customize our Websites according to your individual interests; speed up your searches; and recognize you when you return to our Websites. The technologies we use for this automatic data collection may include:

Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Websites. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Websites.
Flash Cookies. Certain features of our Websites may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Websites. Flash cookies are not managed by the same browser settings as are used for browser cookies.
Web Beacons (or pixel tags). Pages of our Websites and our e-mails may contain small electronic files known as web beacons (also referred to as pixel tags) that permits us, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

9. Third-party Advertiser Use of Cookies and Other Tracking Technologies. Some advertisements on the Websites are served by third-party advertisers, ad networks and ad servers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about our users. This may include information about users’ behavior on this and other websites to serve them interested-based (behavioral) advertising. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement, you should contact the responsible advertiser directly.

10. How We Use Your Information. We use information that we collect about you or that you provide to us, including any Personal Information:

a.   to present our Websites and its contents to you;
b.   to provide you with information, products or services that you request from us;
c.   to fulfill any other purpose for which you provide it;
d.   to provide you with notices about your account, including expiration and renewal notices;
e.   to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
f.    to notify you about changes to our Websites or any products or services we offer or provide through it;
g.   to allow you to participate in interactive features on our Websites;
h.   in any other way we may describe when you provide the information;
i.    for any other purpose with your consent; and/or
j.    to contact you about goods and services that may be of interest to you.

11. Disclosure of Your Information. We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose Personal Information that we collect or you provide as described in this privacy policy:

a.   to our subsidiaries and affiliates;
b.   to contractors, service providers and other third parties we use to support our business and who are bound by contractual obligations to keep Personal Information confidential;
c.   to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Boresight Solutions’ assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by Boresight Solutions  about our Websites’ users is among the assets transferred;

to fulfill the purpose for which you provide it;
for any other purpose disclosed by us when you provide the information;
with your consent;
to comply with any court order, law or legal process, including to respond to any government or regulatory request;
to enforce or apply our Terms of Use and other agreements, including for billing and collection purposes; and/or
if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Boresight Solutions, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction;

12. Accessing and Correcting Your Information. You can review and change your Personal Information by logging into the Websites and visiting your account profile page. You may also contact us to request access to, correct or delete any Personal Information that you have provided to us. We may not be able to delete your Personal Information without also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. If you delete your User Contributions from the Websites, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other users of the Websites. Proper access and use of information provided on the Websites, including User Contributions, is governed by our Terms of Use.

13. Data Security. We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Websites like product reviews. The information you share in public areas may be viewed by any user of the Websites. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Websites. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Websites.

14. Consent to Transfer. The Websites are operated in the United States. Please be aware that any information you provide to us will be transferred to the United States. By using these Websites and/or providing us with your Personal Information through these Websites, you consent to this transfer.

15. Contact Information. To ask questions or comment about this Privacy Policy and our privacy practices, contact us or call via our office number: 704-534-0831

17. Changes to Our Privacy Policy. We reserve the right to make changes at any time to this policy and/or to alter the look and functionality of the Websites. However, if we change how we use your Personal Information, we will post the change notification on the Websites and will update this policy accordingly. Your continued use of the Websites after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.